Gersen Medina, Shopify accessibility specialist
Gersen Medina remediates ADA and WCAG 2.2 issues on Shopify stores that have received demand letters or lawsuits. Working with U.S. companies since 2014, his remediation work has helped dozens of merchants avoid hundreds of thousands of dollars in accessibility litigation exposure.
Most merchants who contact Gersen are inside the response window of a demand letter, usually 30 to 60 days, and need the technical side handled while their attorney handles the legal side.
A manual and automated audit of the store within days of the letter: screen reader and keyboard testing, color contrast, forms, product pages, cart and checkout customizations. Every failure is mapped to a WCAG 2.2 success criterion, including the ones the letter names and the ones it missed.
Deliverable: a prioritized findings report your attorney can respond with.
Fixes go directly into the theme code: Liquid, HTML, CSS and JavaScript. Navigation, product forms, image alt text, focus order, contrast, custom sections and third-party app markup. No overlays or widgets. The target is WCAG 2.2 AA, verified with the same manual tests plaintiff's experts use.
Deliverable: a remediated theme, tested with desktop and mobile screen readers.
Before and after documentation of every fix, test results by criterion, and an accessibility statement for the store. Written so your attorney can use it in the response letter, in settlement negotiations, or to show that remediation is done.
Deliverable: a dated remediation record and a public accessibility statement.
Gersen has worked remotely with U.S. companies since 2014 and has remediated dozens of Shopify stores after a demand letter or lawsuit. That work has helped merchants avoid hundreds of thousands of dollars in settlements, legal fees and repeat filings.
These reviews come from U.S. companies Gersen built and maintained web products for before focusing on Shopify accessibility.
Gersen is a skilled front-end developer, a dedicated employee and a valuable team member. Highly recommend.
KEVIN HOLMES
CEO, Founders NetworkGersen is a committed, high-integrity team player. Very detail-oriented and always learning new skills and technologies. Gersen was a big help for Nvestly.
OTAVIO DALAROSSA
CEO, NvestlyWe worked together on Founders Network, so I can say Gersen is a highly qualified specialist. He learns new skills, frameworks and tools quickly, and can work with any complex project or codebase to ship a working product as fast as the business needs it.
DENIS MOSKALETS
CTO, Combine
Gersen Medina is a Shopify accessibility specialist based in Brazil. He studied game design and front-end development at Universidade Anhembi Morumbi and web development at Compsul, and has worked remotely with U.S. companies since 2014, including Founders Network, Nvestly and DevisedLabs.
His work today is focused on one problem: getting Shopify stores that received a demand letter or lawsuit to WCAG 2.2 AA, with documentation their attorneys can use.
If you received a demand letter or a complaint, send it by email together with your store URL. Gersen reads every message himself and replies with the next step, usually a short call and a scope for the audit.